Google Analytics
Understand what your website traffic is telling you without drowning in dashboards.
What Is Bounce Rate (and Should You Worry About It)?
Bounce rate is the share of visits where someone left without engaging. What it means in GA4, what a good number looks like, and when it's worth worrying.
Read the guide →How to Set Up Google Analytics (GA4): A Plain-English Guide
Set up Google Analytics (GA4) in about 20 minutes: create an account and property, add a data stream, install the Google tag, and confirm it's recording.
Read the guide →Google Analytics for Beginners: What to Actually Look At
Google Analytics without the overwhelm. The four numbers a beginner should watch, in plain English: visitors, traffic sources, top pages, and key events.
Read the guide →What Is GA4? Google Analytics 4, Explained Simply
GA4 is the free, current version of Google Analytics. A plain-English look at what it does, what changed, what it can't tell you, and why you own the data.
Read the guide →← All guide topics · SEO: our plain-English guide to how SEO works →
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