Updates
We update the software, plugins and themes your site runs on. Out-of-date plugins are a common way websites break or get hacked.
We keep your practice’s website updated, backed up, secure and fast. When you need a small change, like holiday hours or a new associate, you email us and we make it. Website care comes with both monthly plans, from Starter at $1,200 a month. If we built your site and you don’t want a plan, care on its own is $325 a month. The site stays in your own hosting account.
Included in every plan · Month to month · Your site and hosting in your name

Get your practice audit
We compare you with the top three practices near you on Google: your spot on Google Maps, your reviews and your website. We also estimate what you may be losing each month. Two required fields.
Aditya Kaushal plans and does your work, with a small team in Bangalore, India. Call hours, email and how you pay.
A website that worked at launch slowly falls apart. Plugins go out of date, and one bad update can break the booking form. If the security certificate runs out, browsers warn patients the site is “not secure.” The team page still lists a hygienist who left.
A patient who finds the site down, slow or broken on a phone goes back to the search results and books another practice.
Website care, also called website maintenance, is everything we do to keep your website working after it goes live.
We update the software, plugins and themes your site runs on. Out-of-date plugins are a common way websites break or get hacked.
We keep a recent copy of the whole site. If an update goes wrong or the site is hacked, we put it back without losing your pages.
We watch the site day and night for malware and for the site going down. We also keep the security certificate current, so browsers show your site as secure.
We keep pages loading fast as you add to the site. Patients give up on slow sites, and Google shows them lower in results.
Email us a change, like holiday hours, a new associate’s photo or a new fee, and we make it. A new treatment page counts toward your plan’s monthly pages.
Every plan includes a one-page report each month. For your website, it lists the updates, backups and changes we made.
Patient information stays in your own systems: forms and booking are set up in your accounts. If our work ever needs to touch patient information, we sign a business associate agreement (BAA) with you first.
Email us a change or a question and we answer the same day. If the site goes down, our monitoring alerts us, so no one at the practice has to notice it first.
Yes, on any monthly plan, if it’s a site we can safely look after. You don’t need a new website to start.
When care matters most: your site runs on WordPress or uses plugins, or it takes booking requests and forms. It also matters if the site has broken or been hacked before, or no one at the practice has time to update it.
When you need a new site first: your site is dated or broken, or it’s on a platform we can’t safely look after. Dental website design starts at $3,990, one time.
Website care comes with both monthly plans, from Starter at $1,200 a month. Starter also runs your Google listing and your reviews.
Your host bills you for hosting at their price, usually under $25 a month. We add nothing on top. Month to month, from day one. Read the terms
Takes 30 seconds. Report by email in 2 business days. No cost.
Website care comes with both monthly plans, from Starter at $1,200 a month per location. Starter also runs your Google listing and your reviews. If we built your site and you don’t want a plan, care on its own is $325 a month. Your host bills you for hosting at their price, usually under $25 a month.
We update the software and plugins, back up the site, watch it for malware and downtime, and check its speed. We also make small changes, like holiday hours, a new associate or a new fee. Your monthly report lists what we did.
No. Thirty days’ notice ends it. No minimum term, no exit fee, no auto-renewal at a price we never showed you. Your site, domain, hosting account and every login are in your name. If you cancel, we stop the care and give you any logins you don’t already have. The site stays yours and stays online.
Our monitoring checks the site day and night and alerts us if it goes down. We start fixing it when the alert comes in. Then we email you what happened and what we changed.
Yes. Email us the change, like holiday hours, a new associate’s photo or a new fee, and we make it. No one at the practice has to log in and risk breaking something. A new treatment page is bigger work. It counts toward your plan’s pages: Starter includes two new treatment pages a month. Any page beyond that is $450 each, and we agree it with you before we write it.
Yes. A new site needs updates, backups and security checks from the day it goes live, or it slowly starts to break. Care comes with every plan. On its own it’s $325 a month, only for sites we built. If you still need the site built, see our dental website design service.
Ask about a plan, a website or anything else.
Studio Smirk
Quick answers here. The Studio Smirk team replies by email the same day.
Please don’t share patient information here.