Case 03 / 03
Dr. Anjali Hooda's functional medicine page on a phone, as patients see it

Client work · Delhi, India

Dr. Anjali case study

In brief

An independent doctor running a functional medicine practice.

We built her site from scratch, around the questions patients search before they book. We set up Google Search Console in her name, so she can see which searches bring people to her site. We also replaced the contact form with a few short questions.

Where they started

Patients came mostly by word of mouth. The site had little that answered the questions patients type into Google, and no Search Console to show which searches it was missing.

What we did, in order

  1. A new site, built around what patients search.

    Condition and protocol pages in place of service categories, each answering a question patients type before booking.

  2. Search Console set up, in her name.

    So the searches the site misses are visible, and the next pages are chosen from that data.

  3. A few short questions in place of the contact form.

    Patients answer a few questions before they send an inquiry, so it reaches the practice with that context attached.

Screenshots of dranjalihooda.com, taken Oct 3, 2026

Where it landed

No figures are published for this case. Dr. Anjali is no longer a client, so none will be added here. Search Console stays in her name.

Services used

How we work with this kind of practice: digital marketing for doctors. Prices for the same work are on the pricing page.

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