Client work · Koramangala, Bangalore, India
Tooth District case study
In brief
A multispecialty dental practice and implant center in Koramangala 4th Block, led by an endodontist.
In its second to fourth week live, the site was on Google’s first page on average for 65 searches that don’t use the practice’s name. They include clear aligners, tooth whitening and All-on-4 implants in Koramangala.
We built a new website. Every treatment has its own page, sorted into three plain groups. The doctor’s credentials are on the first screen, and her Google reviews are quoted word for word. The site answers the questions patients ask before they come in, and every screen has call and message buttons. All of it is set up in the practice’s own name.
Where they started
The practice had strong credentials: an MDS endodontist and BDS gold medalist who treats every patient herself. It had many five-star Google reviews. But it had no website to show any of that to patients. People searching for a dentist in Koramangala saw the big chains first, and the reviews were only on the Google listing. That listing was already getting more views every month before our listing work began: 243 in May and 1,449 in August. What the practice needed was a website that showed those people the doctor and the treatments.
What we did, in order
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September 2026
Built the site from the ground up.
Fast and static. The five languages the doctor consults in are named on the page, because she speaks all five and that is one reason patients choose her.
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Every treatment on its own page, in three plain groups.
"Fix what hurts", "Change how it looks", "Keep it from happening". A patient finds root canal, aligners or a child’s first visit without decoding dental categories.
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The doctor’s credentials up front, and the reviews word for word.
MDS Endodontist and BDS Gold Medalist on the first screen. Six real Google reviews quoted exactly as written, named and dated, so the site and the listing tell the same story.
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Call and message buttons, and answers to common questions.
The twelve things patients ask on the phone, answered on the page: hours, parking, languages, cost before starting, nervous patients. Then the call and message buttons on every screen.
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Went through the whole Google listing.
Every part of it revisited and optimized, down to each service’s name and description.
Where it landed
In its second to fourth week live, the site was on Google’s first page on average for 65 searches that don’t use the practice’s name. Its average spots on Google in Koramangala: clear aligners 4.9, tooth whitening 5.3, All-on-4 implants 6.2 and root canal treatment 7.1. Before launch, one search we ran for our audit found it about 47th for root canal treatment and about 44th for "dentist in Koramangala". These are two kinds of number: the first is one search on one day, the later ones are averages over 13 days. These searches are still small, so there is no patient number yet. The clinic asks for and answers its own reviews, so we list the rating only as background.
- Before: about 47th in a live search at our pre-launch Sep 2026 audit 7.1 average spot on Google (page one) for "root canal treatment in Koramangala", Sep 21 to Oct 3, 2026. Checked Oct 5, 2026 · Source: Google Search Console
- Before: about 44th in the same live search 13.7 average spot on Google for "dentist in koramangala", Sep 21 to Oct 3, 2026. Checked Oct 5, 2026 · Source: Google Search Console
- 65 searches without the practice’s name where the site was on Google’s first page on average, Sep 21 to Oct 3, 2026. Checked Oct 5, 2026 · Source: Google Search Console
- 5.0 Google rating, across 73 reviews. The practice asks for and answers its own reviews; six are quoted word for word on the site. Checked Oct 5, 2026 · Source: Google Maps listing
Treatment searches on Google’s first page
| Search | Average spot on Google | Times shown |
|---|---|---|
| clear aligners koramangala | 4.9 | 19 |
| tooth whitening koramangala | 5.3 | 11 |
| all on 4 implants koramangala | 6.2 | 13 |
| root canal treatment in koramangala | 7.1 | 8 |
| family dentist koramangala | 7.3 | 21 |
| dentures koramangala | 9.3 | 15 |
Search Console data is the practice’s own, in its own account; the Google listing and the site are public. Every figure is checked again each quarter.
The next job
The broad "dentist in Koramangala" search: the site's average spot on Google is 13.7, on page 2. That is the next search we work on.
In their words
Our patients were happy, but online the big chains came up first. Studio Smirk gave every treatment its own page and put my training on the first screen. Three weeks after launch we were on Google’s first page for root canal treatment in Koramangala. Now root canal patients call us before they come in; before, it was mostly walk-ins. Aditya and his team answer fast, and they tell me plainly what is working and what isn’t yet.
From our WhatsApp group with the practice, lightly edited with their permission
I am getting calls for root canal treatment, which is a positive thing.
Visibility has definitely gone up. The number of people calling and coming in has gone up a little. Before, it was mostly walk-ins.
What a US practice can take from this
An independent specialist competing with chains is close to an independent US practice competing with a DSO. What the specialist has is the doctor's training and the patients' reviews. The site's job is to show those first.
Services used
How we work with this kind of practice: digital marketing for dentists. Prices for the same work are on the pricing page.
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- A reply the same day. By email, from hello@studiosmirk.com.