Digital Marketing for Dentists
Studio Smirk does digital marketing for dentists who own independent US practices. We help you get more patient calls from Google.
Prices on this site · Month to month · You own your accounts
Some practices need more new patients. Others need more implant and Invisalign cases. The audit shows where you’re losing patients to other practices, and we fix that first.
Read the terms → Cosmetic or implant-focused practice? Start here →Get your practice audit
Two required fields. No obligation, no sales pitch.
Aditya Kaushal plans and does your work, with a small team in Bangalore, India. Call hours, email and how you pay.
Named clients
See what we did →
- Tooth District Dental practice · Bangalore, India
- Dr. Anjali Hooda Functional medicine · Delhi, India
What we do for each kind of patient
If most of your patients use PPO insurance, they need to find you when they search for their plan. If you’re moving away from insurance, your website and reviews need to show why you’re worth the fee.
New patients for cleanings and checkups
They search "dentist near me" or "dentist that takes Delta Dental". Then they pick on Google Maps by reviews, distance and hours.
What we do: We keep your Google listing up to date and make your name, address and phone match everywhere online. We set up a review request your front desk sends every patient the same day. If you want, we add a page listing the insurance plans you take, as one of your monthly pages.
Emergencies
They search on their phone and call right away. They go to the practice that shows same-day hours and answers the phone.
What we do: We put emergency hours on your listing and your site.
Implants, Invisalign and veneers
They read up for weeks on cost, number of visits, payment options, before-and-after photos and who does the work. They book with the practice whose website answered those questions.
What we do: We write a page for each treatment you want more of, with the answers patients look for before they book.
Patients who ask ChatGPT
Google shows an AI answer above many searches, and some patients ask ChatGPT for a dentist. If the answer names another practice, they never reach your site.
What we do: We fix what stops ChatGPT and Google’s AI from reading your website. The AI search check shows what they say about you today.
- Google Business Profile
- Local SEO
- Treatment pages
- SEO
- AI search
- AI search check
- Guide: get recommended by ChatGPT
We don’t send recall reminders. Your practice software does that.
When a new patient calls
If a new patient gets voicemail at lunch, they can just call the next practice.
On a website we build, a patient can call, ask for an appointment or book online in one tap from any page. On the Signature plan, we also look at how your team answers consult requests and follows up.
Competing with DSOs and group practices
A DSO or group practice nearby may spend more on ads. But patients trust a dentist they know by name, and reviews that mention you and your team. A DSO can’t easily copy that.
So we put that first on your website. Your training goes near the top, with real photos of your office and team. We run your Google Ads on searches where a smaller budget can still show up first. We take one practice per specialty per area, so we won’t work for a competitor near you.
Takes 30 seconds. Report by email in 2 business days. No cost.
Our clients on working with us
Our website had stopped working and I didn’t have time to deal with it. Studio Smirk rebuilt it, sorted out our Google listing and wrote patient guides in my name that answer what people search before they call. Now when someone near us searches for a root canal, we show up near the top. One of my juniors is opening a clinic, and I’m sending them to Aditya.
Our patients were happy, but online the big chains came up first. Studio Smirk gave every treatment its own page and put my training on the first screen. Three weeks after launch we were on Google’s first page for root canal treatment in Koramangala. Now root canal patients call us before they come in; before, it was mostly walk-ins. Aditya and his team answer fast, and they tell me plainly what is working and what isn’t yet.
What does dental marketing cost?
Prices are per location. In the first 60 days of either plan, we do a deep audit and fix what’s broken. Each extra location adds $900 a month, and each month you get a one-page report on what we did and what it brought in.
Starter, $1,200 a month. For any practice that wants more patients from Google. We start with a deep-dive on your top 3 competitors. Then we run your Google listing and reviews, look after your website, and write two treatment pages a month.
Signature, $1,800 a month. Everything in Starter, plus four procedure pages a month instead of two, a deep-dive on your top 5 competitors instead of 3, and monthly work to get named in ChatGPT and Google’s AI answers. Good for implant, Invisalign and cosmetic work.
Google Ads, $900 a month. An add-on with either plan. Google charges the ads to your card.
Dental marketing questions
How do dentists get more patients?
Show up on Google Maps, have recent reviews, have a page for each treatment you offer, and let patients book from their phone. Then make sure someone answers when they call.
How much does dental marketing cost?
Starter is $1,200 a month per location, and Signature is $1,800. It’s month to month, with no setup fee. A custom practice website is $3,990, paid once. The practice audit costs nothing.
Do dentists need a website?
Yes. Your listing, ads and reviews all send patients there to book, so it has to load fast and book in one tap from a phone.
What is dental SEO?
Work that helps your practice show up on Google without paying for ads: on the map for "dentist near me", and in search results for treatments like implants.
How is local SEO different from Google Ads for my practice?
Local SEO gets you onto Google Maps for the long run, but it takes months. Google Ads puts you at the top today, and stops when you stop paying. Ads can bring calls in the months before your pages show up on Google.
Will you get me to #1 on Google?
No. We don’t guarantee rankings or patient numbers. On both plans, the monthly report compares you with the top three practices near you.
Do I own my website and accounts, or do you?
You do. Your website, Google Business Profile, ad account and analytics are set up in your name, and ownership is written into the contract.
How do you handle HIPAA and patient information?
Patient information stays in your own systems: forms and booking are set up in your accounts. If our work ever needs to touch patient information, we sign a business associate agreement (BAA) with you first.
Tell us about your practice
Ask about a plan, a website or anything else.
- Aditya reads every message. He plans the work and does it, with a small team.
- A reply the same day. By email, from hello@studiosmirk.com.