Privacy policy
This page explains what we collect when you use studiosmirk.com, why we collect it, who else sees it, and how to opt out. It describes what the site actually does today.
Who we are
Studio Smirk is a small marketing studio for dental practices. It builds websites, SEO, Google Ads and AI search visibility for US dental practices, and within the same plans for doctors’ practices, med spas and plastic surgeons. It is a SmirkLabs initiative, and the studio is in Bangalore, India. This policy covers the website at studiosmirk.com and the audit form on it. If you are already a client, the work we do inside your own accounts is covered by our agreement with you, not by this page.
For anything to do with your data, email hello@studiosmirk.com. A real person reads it.
What we collect
Details you send us
If you fill in the audit form, we receive what you type into it: your practice name and city, and your email address, which are required, plus a phone number and a message if you choose to add them. The form also records which page of the site you sent it from. Nothing on the form is sensitive, and we ask you not to send us patient information, passwords, card details or account logins through it.
We use those details to do your audit and to reply to you. That is the whole purpose. We do not sell them, rent them, or add you to a marketing list you did not ask for.
Practice suggestions
When practice suggestions are switched on, the letters you type into the practice field are sent through our server to a map search service (Google Places or Mappls) so we can show matching listings. Nothing else from the form goes with them. If you pick a listing, its ID is sent with your form so we audit the right one.
Details collected automatically
Like most websites, this one records basic technical information when you visit: the pages you look at, roughly where in the world you are, the type of device and browser you use, and the site or ad that sent you here. This comes from the analytics and advertising tools listed below, and it is used to understand how the site performs, not to identify you personally. Our hosting provider also keeps standard server logs of requests to the site.
If you switch the site to dark mode, that choice is saved in your browser so the next page loads the same way. It never leaves your device.
Cookies and tracking tools
Cookies are small files a website stores in your browser. We use them for measurement and advertising. Here is every tool that can run on this site and what it does.
Google Analytics 4. Runs on every page. Tells us how many people visit, which pages they read, which ones they leave from, when the audit form has been sent, and when someone clicks a call or message link. Provided by Google. It sets cookies in your browser and sends usage data to Google.
Google Ads. Switched on while we advertise on Google. Lets us see which ads led to an audit request, and lets us show ads to people who have already visited the site (this is called remarketing or retargeting). Provided by Google.
Meta Pixel and Conversions API. Switched on while we advertise on Facebook or Instagram. The pixel records page views, visits to our service pages, a guide read for 45 seconds or more, audit requests and clicks on a call or message link. It tells us which ads led to a request and lets us build audiences of people who have visited the site. The Conversions API sends the audit-request event from our server rather than your browser, because browser tracking is often blocked. Provided by Meta.
When our server sends an audit-request event to Meta, your email address and phone number are converted into a one-way code (a hash) before they leave our server. Meta uses that code to check whether it matches an existing account. A hash is not encryption you can simply reverse, but anyone who already has your email address can produce the same code and match it, which is exactly how Meta uses it. The same event also carries, unhashed, your IP address, your browser type and Meta's own cookie IDs, which Meta uses for the same matching.
We do not run session recording or heatmap tools, and nothing on this site reads your browsing on other sites beyond what these advertising tools do.
How to opt out
You are not stuck with any of this. Any of these will work, and none of them will break the site:
- Block or delete cookies in your browser settings, or use private browsing.
- Use a content blocker or a tracking-protection setting. We do not try to defeat one.
- Turn off personalized Google ads at myadcenter.google.com, or install Google's Analytics opt-out add-on.
- Adjust what Meta shows you in the Ad Preferences section of your Facebook or Instagram account settings.
If you have already sent us the form and want us to delete what you sent, email us and we will, no questions asked.
Who your details are shared with
We share information only with the services that make this site and our reply to you work:
Our hosting. The site runs on Vercel, which receives the audit form on its servers and runs the code that handles it.
Our lead and email tools. Your request is passed by a webhook into the tool we use to keep track of audit requests, so nothing gets lost, and we reply to you by email.
Map search. Only what you type into the practice field, and only when practice suggestions are switched on, as described above.
Google and Meta. Measurement and advertising data, as described above. Where audit-request events are sent from our server, your email address and phone number are hashed first.
We do not sell your details to anyone, and we do not pass them to unrelated third parties. The studio is in India and these providers operate internationally, so your information is processed outside the country you live in, including in the US and in India.
How long we keep it
Audit requests are kept for as long as it takes to do your audit and follow up, and then for up to two years in case you come back to us, unless you ask us to delete them sooner. Analytics and advertising data is kept for as long as Google and Meta retain it under their own settings and policies.
Your rights
Depending on where you live, you may have the right to ask for a copy of the personal information we hold about you, to have it corrected, to have it deleted, or to object to us using it for advertising. We will honor any of those requests regardless of where you live. Email hello@studiosmirk.com and we will deal with it within 30 days.
Keeping it safe
The site is served over HTTPS, and form details travel encrypted. We keep access to audit requests limited to the people who need it, which in a studio this size is a very short list. No system is perfect, and we will not pretend otherwise, but we do not hold payment details or account credentials on this site at all.
Children
This site is for practice owners and their teams. It is not aimed at children, and we do not knowingly collect information from anyone under 16. If you believe a child has sent us details, email us and we will delete them.
Links to other sites
Our guides link out to other websites, including Google's own documentation. Once you follow a link, you are on someone else's site and their privacy policy applies, not ours.
Changes to this policy
If we add or remove a tool, or change what we do with your details, we will update this page and change the date at the top. There is no version history to dig through: what is on this page is what we do today.
Contact
Questions, corrections, or a deletion request: hello@studiosmirk.com. See also our terms of use.