Google Ads for dentists, run in your own account
Google Ads can put your practice at the top of Google when patients search "dentist near me," "dental implant cost" or "emergency dentist open now." Studio Smirk sets up and runs those ads in your practice’s own Google Ads account. We set it up to show which ads bring calls and booking requests. Google charges the ads to your card, and we add nothing on top. Our fee is $900/mo.
Your ad account, in your name · Google bills your card, we add nothing · Month to month
Get your practice audit
We compare you with the top three practices near you on Google: your spot on Google Maps, your reviews and your website. We also estimate what you may be losing each month. Two required fields.
Aditya Kaushal plans and does your work, with a small team in Bangalore, India. Call hours, email and how you pay.
Are my Google Ads working?
You pay Google every month. Your report shows how many people saw and clicked your ads, but not which ads brought in calls.
Meanwhile, another practice nearby shows up first when patients search "dental implant cost," and you only see it if you search yourself. Our competitor analysis shows which practices near you advertise, and on which searches.
Takes 30 seconds. Report by email in 2 business days. No cost.
What Google Ads management includes
We show your ads to patients who are ready to book. Your Google Ads account shows which ads bring calls and booking requests. Every week we check the account and adjust it.
Set up before any ad runs. Before we spend anything on ads, we set up your own Google Ads account to show which ad brought each call and booking request. This setup is part of our fee.
Searches, treatment by treatment. For each treatment, we pick the searches patients type when they need a dentist, like "dental implant cost" or "emergency dentist open now." Your ads show on those.
Searches we block. We block searches that won’t bring a patient, like "free," "jobs," "dental school" and "DIY," so you don’t pay for those clicks. Google calls these negative keywords.
The page each ad opens. A patient who clicks your ad lands on a page about the treatment they searched for. From there they can book, call or send a short form in one tap. If your website can’t do that yet, we build one that can.
When a patient calls. If a patient calls from your ad at 12:30 and the front desk is at lunch, you paid for that call and lost it. The Signature plan adds a review of how your team answers consult requests and follows up.
Weekly checks. Every week we check what you pay per click, which searches your ads showed on and which practices advertise on the same searches.
Your ad account and Google’s healthcare rules
We set up the Google Ads account in your practice’s name, and we’re added as a manager. Google charges your card for the ads. We send you a separate invoice for our fee.
HIPAA and patient information. Patient information stays in your own systems: forms and booking are set up in your accounts. If our work ever needs to touch patient information, we sign a business associate agreement (BAA) with you first.
Google’s healthcare ad rules. Google limits what healthcare ads can say and show. There are limits on naming prescription drugs, on some procedures and on before-and-after photos, and some kinds of healthcare ads need Google’s certification before they can run. The rules are stricter for cosmetic dentistry, med spas and plastic surgery. We write your ads within them and tell you before launch if an ad can’t run the way you want. Our guide to med spa advertising covers the rules for Botox and filler ads.
Switching agencies? If another agency holds your ad account today, our switching guide covers moving it without losing its history.
What does Google Ads management cost?
Google Ads management, with Local Services Ads, is an add-on. Add it to either plan, at the same price.
We add nothing to your Google Ads bill. Month to month, from day one.
Each month’s one-page report shows what your ads cost and brought in. What the report shows on each plan.
Google Ads questions
What does Google Ads management cost?
Our fee is $900/mo when Google charges you up to $10,000 a month for ads. Above that, our fee is 9% of what you actually spend. Google charges the ads straight to your card, and we add nothing on top. You pay no fee on budget you don’t spend. Setting up your account to show which ads bring calls and booking requests is part of our fee. You can add it to either plan.
How much should a dental practice spend on Google Ads?
It depends on your city, the treatments you want to advertise and how many new patients you want, so we work out the number with you. You set the budget and its limit, and Google charges it to your own card. We start with the searches patients type when they’re ready to book. Then we see which ones bring calls and booking requests, and move more of the budget to those.
Do ads work for high-value treatments like implants?
Yes, they’re a good fit. A patient searching "dental implant cost" is already comparing practices, and one implant or full-arch case can pay for a month of ads. So we measure ads by what each booked consult cost. Your Google Ads account counts the calls and booking requests, and your front desk tells us which ones booked.
Are Google Ads worth it for a dental practice?
They can be, and your Google Ads account shows you whether they are. Without that, you pay for clicks and can’t see which ones turned into patients. Ads can bring calls this week for the treatments you choose. They can’t fix a slow website, a booking form that loses people or too few reviews. They also stop the day you stop paying. We don’t promise a set number of new patients.
Google Ads vs dental SEO: which should my practice do first?
If you need calls this month, start with ads. SEO, which gets your website to show up higher in Google’s regular results, takes months to work but keeps working when you stop paying for it. Ads can bring bookings in the months SEO takes to work. Either way, ads only pay off if the page they open makes booking easy, so we check that page before we spend your money.
Does my practice own the ad account?
Yes, and the contract says so. The Google Ads account and all its data are set up in your practice’s name, and we’re added as a manager. If you leave, you remove our access and keep every campaign and all your history.
How ads fit with the rest of a practice’s marketing: digital marketing for dentists and local SEO.
Tell us about your practice
Ask about a plan, a website or anything else.
- Aditya reads every message. He plans the work and does it, with a small team.
- A reply the same day. By email, from hello@studiosmirk.com.