Words before design. We write the pages first, then design around them. A patient about to let someone work on their teeth wants to know what it costs, whether it will hurt, and that you've done it many times.
Built for the phone first. Patients find you on a phone, so we design for it first: a number they can tap, text they can read without zooming, pages that load fast.
Easy to book. Every page has online booking, a call button and a short form.
A page for each treatment. Implants, Invisalign, veneers, crowns: each page answers what patients want to know, like the cost, whether it hurts and how long it takes. Each one ends with a way to book.
Easy for Google and ChatGPT to read. We build every page so Google and ChatGPT can read all of it, with labels in the code that tell them what the page is about. It’s the first step toward showing up in ChatGPT.
Forms and patient information. Patient information stays in your own systems: forms and booking are set up in your accounts. If our work ever needs to touch patient information, we sign a business associate agreement (BAA) with you first.
In your name. Your domain and hosting are in your name. So are your Google Analytics and Search Console, the Google accounts that show how your site is doing. If an agency holds your domain or website today, our switching guide shows how to get them back.