The Tooth Corner, Bellandur
5.0 across 380+ Google reviews, the only 5.0 at that scale in Bellandur, and second in local results for root canal searches (checked 19 Aug 2026).
Read the case study →Google Business Profile optimization for dental practices: the listing that decides the map
Your Google Business Profile is the free listing that decides whether your clinic appears when a patient nearby searches for a dentist, and whether they trust it when it does. Studio Smirk makes it complete, accurate and active, field by field, in your own Google account, and shows you what changed and why.
Get your free practice audit
Your listing beside the top 3 nearby: what they filled in that you didn't, and what it costs. Two required fields.
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You'll reach the person who does the work, not a call centre.
Small studio · A few practices at a time · Nothing outsourced · The profile stays in your account, you as primary owner
Trusted by clinics and practices
See what we did →- The Tooth Corner Dental clinic
- Tooth District Dental clinic
- Dr. Anjali Hooda Functional medicine
Most dental listings are claimed, half-filled, and forgotten
Search your own clinic on Google Maps and look at it the way a patient does. Are the hours right? Is there a photo of the actual reception, or a stock image of a smile? Does it list root canals, or just "Dentist"? Has anyone answered the review from March? For most practices the honest answer is no, and that listing is competing against one down the road where the answer is yes.
The profile was set up once, usually in a hurry, usually by whoever had the Gmail login at the time. It has been quietly deciding your map ranking ever since. Google rewards listings that are complete, consistent with the rest of the web, and active, and it hides the ones that are not, because a patient who lands on a wrong phone number blames Google.
Optimising it is not a trick. It is the unglamorous job of filling in every field properly, keeping it that way, and giving patients a reason to trust what they see. Done properly it is the fastest visible win a practice can get, and it costs nothing to keep.
Get a free look at your listing
No obligation, no sales pitch. Useful either way.
What we do to the profile, field by field
Here is the actual work, in the order a patient meets it. Beside each one is the mistake we see most often, so you can check your own listing against this list right now, before you talk to anyone.
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Primary and secondary categories
The primary category is the strongest single signal on the profile, and "Dentist" versus "Dental clinic" versus "Dental implants provider" changes which searches you appear for. We set the primary to match how patients search and add the secondary categories your treatments justify, no more.
What we usually find: Left on a generic category, or set to a speciality that only describes a fraction of the work.
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Name, address and phone
Exactly as they appear on your website, your signboard and every directory. We correct the pin if it sits on the wrong building, and we make the details match everywhere else so Google stops hesitating.
What we usually find: Keywords stuffed into the name ("Best Dentist in Koramangala"), which is against Google’s rules and gets listings suspended.
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Hours, including holidays
Real opening hours, a lunch break if you take one, and special hours set ahead of public holidays, so a patient never drives to a closed door and leaves a review about it.
What we usually find: Hours that have not been touched since the listing was created.
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Services and treatments
Every treatment you offer, listed under the right category with a plain description and a price band where you are comfortable showing one. This is what makes the profile appear for "root canal near me" and not only "dentist near me".
What we usually find: Three services added on the day it was claimed, or a list Google auto-filled with things you do not do.
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Photos of the real clinic
The front from the street, the reception, the chair, the team, the doctor. Named properly, added regularly. Patients look at photos before they look at anything else, and Google notices a profile that keeps getting new ones.
What we usually find: A logo and two stock images of teeth.
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Description, attributes and Q&A
A description that says what the practice is, who runs it and where it is, in plain words. Attributes set for the things patients filter on: wheelchair access, languages, appointment required. And the questions section seeded with the ten things patients ask on the phone, answered by you before a stranger answers them.
What we usually find: An empty description, and a Q&A section where the only question is from someone asking if you are open on Sunday, unanswered since 2023.
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Website and booking links
Links that go to the right page, tagged so your analytics can tell a profile visit from a search visit. Then you know, in numbers, what the profile is sending you.
What we usually find: A link to the homepage with no tagging, so profile traffic is invisible in your reports.
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Suggested edits, locked down
Anyone can suggest an edit to your listing, and Google applies some of them without asking. We check the change history, reverse the bad ones, and set up alerts so a wrong phone number never sits there for a month.
What we usually find: Hours, categories or the phone number silently changed by a stranger and nobody noticed.
Want to check or fix it yourself first? Read the step-by-step Google Business Profile guides: verification, review links, answering reviews, removing fake ones. We would rather you fixed it than paid for something you did not need.
Reviews: the part patients actually read
A patient choosing a dentist reads the reviews before the treatment list, and reads how you answered them before deciding whether to call. The count matters, the rating matters, and the reply habit matters more than most owners realise.
A steady flow, asked for honestly. We give you a short review link and a QR code for reception, and a simple habit: ask the patient who just told you it did not hurt, while they are still in the chair. Steady beats bursts. Fifty reviews in a week looks bought, because it usually is.
Every review answered, in your voice. A short thank-you on the good ones, and a calm, specific reply on the bad ones that never argues and never names a diagnosis. The reply is not for the reviewer. It is for the next hundred patients who read it.
Fake and unfair reviews reported properly. Google removes reviews that break its rules, and it ignores angry flagging. We report with the evidence it wants and follow up until it is resolved, and we tell you honestly when a review is genuine and has to be answered rather than removed.
What we will not do. No written reviews, no bought reviews, no review gating that only asks the happy patients. It gets listings suspended, and it is the kind of thing a practice should not have its name on.
Then keeping it that way, because a profile that goes quiet slips
Optimising the listing is a one-time job. Staying in the map results is not. Google keeps favouring listings that stay current, and the clinic that posts, updates and answers keeps the spot the quiet one loses.
Posts and updates. A short post when something changes: a new treatment, a holiday closure, a new team member. Not marketing fluff on a schedule, just the profile telling the truth in real time.
New photos, regularly. Real ones from the clinic, added as they happen. A profile whose last photo is two years old reads as a clinic that may have closed.
Watching the changes. Suggested edits, new questions, new reviews, a duplicate listing appearing. Someone has to be looking, and we set up the alerts so the first sign of a problem reaches you the same day.
Monthly, in plain numbers. How many people found the listing, how many called, how many asked for directions, how many clicked through to book. Read in the chair between patients, not decoded in a meeting.
Two dental listings you can go and look at
Both are real clinics we work with, named with permission, and both carry the date the figure was checked. The reviews are the patients' doing; the flow that asks for them, and the listing they land on, is the work described above.
Tooth District, Koramangala
A perfect 5.0 across 60 Google reviews (checked 12 Sep 2026), every one of them quoted word for word on the site we built, so the listing and the website tell the same story.
Read the case study →Before and after, a sample listing
A neglected clinic listing beside its optimised version: categories, treatments, real photos, every review answered. A sample built to show the standard of the work, not a specific practice's numbers.
No number appears here without the date it was checked. When a ranking figure lands for the profile work itself, it goes here with its date too.
Get a free look at your own listing
No obligation, no sales pitch. Useful either way.
How we scope it (a one-time build, or build plus upkeep)
Two shapes, no fixed tiers. Which one fits depends on the state of your listing and whether anyone at the practice has time to keep it current.
The one-time build. Everything in the field-by-field list above, done once, properly, with a short written note of what changed and a review link and reception card to keep the reviews coming. Right for a practice that can keep it up itself afterwards.
Build plus monthly upkeep. The same build, then the ongoing work: posts, photos, review replies, edit monitoring and the monthly numbers. Right for a practice that would rather never think about it again.
Rescue work. Suspended, duplicated or hijacked listings are scoped separately, because the work is the reinstatement and the cleanup, not the optimisation. We tell you what we think happened before we quote.
The scope is always quoted after the free audit, for your listing. You pay for the work, not for account managers, because there are not any. And you can act on the audit yourself if you would rather.
Is the profile the whole problem? Usually not
The listing is the biggest single lever, and the fastest. But it sends patients somewhere, and it competes against the rest of your local presence. Depending on where you are, one of these is the next step.
The profile is fine, the area is the fight. Website location signals, citations across directories, and the area pages that back the listing up are the wider job. See how local SEO for dentists works.
The profile sends patients to a site that does not book. The listing's job is to hand the patient to your website. If that site is slow or clunky on a phone, the profile work leaks. See what a dental site that books looks like.
Run a dental practice and want the whole picture? Which searches matter, how patients choose, and how we would approach yours, on the digital marketing for dentists page.
Questions dentists ask about their Google listing
What is Google Business Profile optimisation?
It is the work of making your clinic’s free Google listing complete, accurate and active, so Google shows it more often and patients trust it when they see it. That means the right categories, correct details, a full treatment list, real photos, answered reviews and regular updates. It is the single biggest lever in showing up on Google Maps for a dental practice.
Is a Google Business Profile the same as Google Maps?
Your profile is what feeds Google Maps. The listing you edit in Google Business Profile is the one patients see on Maps and in the boxed top-three results under a search. Fix the profile and both places change.
How much does Google Business Profile optimisation cost for a dental clinic?
It depends on the state of the listing. A claimed profile that needs a proper build-out is a one-time job; a listing that has been suspended, duplicated or hijacked by suggested edits is more work. We quote after the free audit, for your listing specifically, and we tell you which parts you could do yourself.
How long until the profile shows results?
Changes to the listing itself show within days. Movement in the map results usually takes a few weeks, and in an area thick with clinics it can take a few months of steady reviews and updates. Anyone promising the top spot in a week is guessing or planning to break the rules.
Can you get my clinic more Google reviews?
We set up the way to ask: a short review link, a QR code at reception, and a habit for the front desk to ask the right patients at the right moment. We do not write reviews, buy reviews, or ask patients to say particular things. Fake reviews get listings suspended, and patients can tell.
Can you remove a fake or unfair review?
Sometimes. Google removes reviews that break its policies, such as spam, reviews from someone who was never a patient, or reviews that name staff abusively. We report those properly and follow up. A genuine one-star review from a real patient will not be removed, so we help you answer it in a way that reassures the next reader.
My listing is suspended. Can you fix that?
Usually, if the clinic is real and at the address shown. Suspensions mostly come from a keyword-stuffed name, a virtual office address, or duplicate listings. We work out which rule was tripped, correct it, and file the reinstatement with the evidence Google asks for.
Who owns the profile once you set it up?
You do, from day one. The profile lives in the clinic’s own Google account, you are the primary owner, and we are added as a manager only for as long as we work together. If we part ways, you remove us and nothing changes.
The free look
Let's start with your free practice audit.
We pull up your listing beside the two that outrank you nearby, show you field by field what they filled in that you didn't, and tell you plainly what to fix first. No jargon, no obligation, and you can act on it yourself if you'd rather.
- Your website. Speed, how it reads on a phone, and whether it moves anyone toward enquiring.
- Your Google listing. Whether it's claimed, filled in, and bringing you nearby customers.
- Your search visibility. What you show up for, and who you're losing to.
- A plain-English plan. What to fix first, in order, yours to keep either way.
Start here
Two required fields. We'll do the rest.
Prefer not to fill in a form?
You'll reach the person who does the work, not a call centre.