Competitor analysis: know exactly why that clinic outranks you
Every dentist has one clinic in mind: the one that always seems to show up first. We find out why, with live searches and real numbers instead of guesses: their rankings, their reviews and how fast they answer them, the ads they're buying, and how their website books patients. Then we turn the gap into a fix list, in plain English.
Get your first competitor audit free
Your clinic beside the top 3 nearby: rankings, reviews, and what the gap costs. Two required fields.
Prefer not to fill in a form?
You'll reach the person who does the work, not a call centre.
Small studio · A few practices at a time · Nothing outsourced · Everything we find is yours to keep
Trusted by clinics and practices
See what we did →- The Tooth Corner Dental clinic
- Tooth District Dental clinic
- Dr. Anjali Hooda Functional medicine
You see their name everywhere, and nobody can tell you why
You know your dentistry is as good as theirs, often better. But when a patient two streets away searches "dentist near me," their name sits on top, and yours doesn't. That gap has reasons, and every one of them is visible in public data: you've just never had it read for you.
Most owners fill that mystery with guesses: "they must be spending lakhs on marketing," or "Google just prefers old clinics." Usually the truth is smaller and more fixable: they collect reviews every day and you collect them when someone remembers, they answer every review and you don't, or they're quietly paying for the top slot and you never knew.
Competitor analysis replaces the guessing. We run the exact searches your patients run, record who appears above you and why, and put the answer in front of you as a one-page comparison. Curiosity is the honest reason most dentists ask for this; the fix list is why it pays for itself.
No obligation, no sales pitch. Useful either way.
What the report looks like
One page, your clinic beside the two that outrank you, built from live Google searches in your area. No jargon, no fifty-page PDF. This is a sample:
A gap like this quietly costs a practice about ₹1 lakh a month in treatments going to the clinics above it.
Sample report, illustrative numbers. Yours is built from your area's real searches, real competitors and real review counts, and ends with the three fixes that matter first.
What we actually check (in plain English)
Five things decide who a patient calls first. We read all five, for you and for the clinics above you, from the same public data any patient can see.
Rankings, from real searches. Not one search: the whole family your patients use. "Dentist near me," your area's name, and every treatment you'd like more of: implants, aligners, root canals. Practices are often strong on one and invisible on another, and that contrast is usually the biggest finding.
Reviews, and the speed they grow. Counts and ratings, but also velocity: who added how many reviews in the last three months, and who answers them. A clinic adding 40 reviews a quarter will pass you in a year even if you're ahead today. This is the number owners most wish they'd seen sooner.
Who's paying for the top slot. Ads sit above everything else in the searches that matter. We record which clinics are buying them, for which searches, and what their ads promise, so "they must be spending on marketing" becomes a fact with a number instead of a suspicion.
Their website, beside yours. How fast it loads on a phone, whether booking takes one tap or a treasure hunt, and whether they have pages for the treatments patients research for weeks. This is where a patient who found both of you decides.
What the gap costs, in rupees. Searches in your area, the share the top spots take, and your average treatment value, kept deliberately conservative. The point isn't a scary number; it's knowing what fixing this is actually worth to you.
The first audit is free. The value compounds when it's tracked.
A snapshot answers today's question. But rankings, reviews and ads all move, and the clinic that changes fastest wins the year. Ongoing work turns the snapshot into a watch.
The free audit is one round of live searches, your clinic beside the top clinics nearby, and the three fixes that matter first. Yours to keep and act on yourself, no strings.
Tracked monthly, as part of ongoing work, it becomes an early-warning system: a competitor's review spike, a new clinic buying ads on your area's searches, a ranking slide caught in week one instead of month six. Each month you get what changed and what we're doing about it, in plain English.
And it feeds everything else we do. The same findings decide which treatment pages to build, which reviews push to make, and whether ads are worth answering: so nothing we recommend is ever "industry best practice" in the abstract. It's what the clinics beating you are actually doing.
No obligation, no sales pitch. Useful either way.
Where this usually leads
The audit tells you what's holding you back; these are the services that fix what it finds.
Losing the map results? That's your Google listing and reviews. Local SEO & Google Maps.
Invisible for treatment searches? Those need dedicated pages that answer what patients research. Content & treatment pages.
Site losing the side-by-side? A patient who found both of you decides there. Website design & development.
A dentist wanting the full picture? The whole system, in your language: digital marketing for dentists.
Questions dentists actually ask
What is competitor analysis for a dental practice?
It’s finding out, with real searches and real numbers, why certain clinics show up above yours on Google: their rankings, review counts and reply habits, the ads they run, and how their website books patients. Once you can see the gap line by line, it stops being a mystery and becomes a to-do list.
Which competitors do you look at?
The ones actually taking your patients: the clinics that appear above you when someone nearby searches for a dentist or a treatment you offer. That’s often not who you think it is. We find them by running the searches your patients run, not by guessing from the clinics you know socially.
Is this the same as the free audit?
The free audit is the first page of it: your clinic beside the top clinics nearby, from one round of live searches. The full service goes deeper and keeps going: every treatment keyword, review velocity over time, who starts or stops running ads, and a plain-English update each month with what changed and what we’re doing about it.
Can you see which clinics are running Google ads?
Yes. Ads appear in the same searches your patients run, so we record who is buying the top slot for which searches, and how their ad copy pitches patients. You’ll know if the clinic above you is paying to be there, and what answering it would take.
How often should competitor analysis be done?
The first one is a snapshot; the value compounds when it’s tracked. Review counts, rankings and ads all move month to month, and the clinic that adds 40 reviews in a quarter will quietly pass you. We track it monthly as part of ongoing work, and flag anything that needs a response.
Will my competitors know?
No. Everything we look at is public: search results, Google listings, reviews, websites, ads. We never contact them, never pose as a patient, and never touch anything private. It’s the same information any patient can see; we just read it systematically.
How much does it cost?
The first audit is free, genuinely: it’s how we show you the standard of the work. Ongoing tracking is scoped with the rest of your work and quoted plainly, priced for the work itself rather than agency overhead. No long contracts.
Find out who's taking your patients. Free.
We run the searches your patients run, put your clinic beside the two that outrank you, and tell you plainly what the gap costs and what to fix first. No obligation, and you can act on it yourself if you'd rather.
- Your website. Speed, how it reads on a phone, and whether it moves anyone toward enquiring.
- Your Google listing. Whether it's claimed, filled in, and bringing you nearby customers.
- Your search visibility. What you show up for, and who you're losing to.
- A plain-English plan. What to fix first, in order, yours to keep either way.
Start here
Two required fields. We'll do the rest.
Prefer not to fill in a form?
You'll reach the person who does the work, not a call centre.